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UX DESIGN | STRATEGY & MARKETING | PRODUCT DESIGN
If apple had a motorcycle, what would it be like?
This project pays extreme attention to the user´s individuality and aims to help them express themselves in a powerfull way.
Apple Inc. is renowned for its ability to create products that leave a lasting impact on the masses. The idea of an Apple motorcycle is unexpected, but has the potential to generate significant buzz and conversation.
This project pays detailed attention to the user´s individuality and need for self expression. Apple has proved to be a pioneer in this area and it would only make sense to Think Different* and take this concept further.
Many of us are part of the Apple cult; where our phones and gadgets have become a second brain or second ear, or hand or... or... to us, the list goes on, enhancing our life in many different and very personal ways. For this reason, it makes perfect sense for Apple to extend this ethos to transportation, creating yet another aspect of our persona.
Side Note*
When this project was created, the original focus was on the motorcycle's design, with less emphasis on the strategy and UX design that ultimately added significant value to the project.
My inspiration for this undertaking was rooted in exploring how various archetypes can influence a product's appearance and evoke emotions, and how that affects the way is sold.
Brief
Create a two wheel vehicle understanding and respecting the brand’s character.
In this case a motorcycle for Apple Inc.
Goal
To create an innovative product that could wow the mases through the story the product tells, for it to be marketed in a revolutionary way respecting apple´s essence and branding.
Analyzing
WHY IT MAKES SENSE FOR APPLE TO CREATE A MOTORCYCLE
Apple has been expanding its product line beyond just phones and iPads for several years now. They have been focusing on building an ecosystem of products and services that work seamlessly together, making the user experience even more seamless and integrated. In addition to gadgets and accessories like the Apple Watch and AirPods, they have also been expanding into services like Apple Pay and Apple Music.
By adding a motorcycle to their product lineup, they would be tapping into a new market while still maintaining their focus on design and user experience. It could also potentially integrate with their existing products and services, such as using Apple Pay to pay for tolls or parking fees while on the motorcycle.
In terms of competition, there are several motorcycle companies out there, but none of them have the same level of brand recognition and loyalty as Apple. By leveraging their existing brand power and user base, they could potentially dominate the market and create a new niche for themselves.
Additionally, by focusing on individuality, they could differentiate themselves from other motorcycle brands and appeal to a wider audience.
HOW IS IT STRATEGIC
From a strategic standpoint, the creation of an Apple motorcycle presents an opportunity for the company to expand its brand and diversify its product offerings. By entering the motorcycle market, Apple could tap into a new consumer base and potentially generate additional revenue streams.
The focus on user individuality and self-expression in the design of the motorcycle aligns with Apple's brand values and could help the company differentiate itself from competitors in the motorcycle market. Furthermore, the ability to customize the motorcycle to fit the user's personality and preferences could create a unique selling proposition for the product, which could attract a loyal customer base.
Ideation
HOW MIGHT WE
In order to establish a more concrete understanding of the project's requirements, it was necessary to formulate a "How Might We" statement to delineate specific objectives.
ADDRESSING THE PROBLEM
How might we leverage Apple's expertise in technology and design to create a motorcycle that speaks to different user personas, surpasses industry standards, and opens up new revenue opportunities for the company?
SOLUTIONS & GOALS
By creating strong & bold archetypes that mirror Apple´s clients, to be used as inspiration; while keeping true to Apple's signature cutting-edge design anatomy.
By doing this we can create a product that resonates deeply with users and helps to further solidify Apple's reputation as a pioneer in the technology and design industries.
INSPIRATION
it´s all in the Details.
To honor the essence of Apple's corporate identity, a set of words were selected to inform the visual aesthetic of the motorcycle.
Pure, Minimal, Detailed, Soft edges, Romantic in shape, Elegant.
The main inspiration besides the apple DNA,
was the apple watch and the representation of each user in it, as well as their collaboration with Hermés.
Meet the Apple Moto
PACKAGE
Anatomy of the Bike
SAFE MATERIALS
Apple has built a reputation for its commitment to sustainability; this extends to the careful selection of materials used in their products.
By prioritizing the use of safe and eco-friendly materials in the development of the motorcycle, not only would Apple fulfill a key aspect of their users' desires, but also gain a strategic advantage over competitors.
Ideation
Based on the luxury and high-tech aspects of the Apple motorcycle, the primary target audience could be individuals who appreciate premium quality and design, have a high disposable income, and value technological innovation. These individuals are likely to be early adopters of new technologies and products and are willing to pay a premium for them.
For the Hermés collaboration, the target audience may also include individuals who are interested in luxury fashion and accessories, appreciate high-quality craftsmanship, and are willing to pay a premium for luxury items. The Hermés collaboration may also appeal to individuals who value exclusivity and rareness, as these collaborations are often limited edition and highly sought after by collectors.
In terms of demographics, the target audience for both the Apple motorcycle project and the Hermés collaboration may include affluent individuals from diverse backgrounds, including professionals, entrepreneurs, and executives, who are based in urban areas and have a cosmopolitan lifestyle. The Hermès motorcycles could target individuals in affluent areas such as major metropolitan cities in Europe, the United States, and Asia where there is a strong market for luxury goods.
Personalization
EXPRESS YOURSELF, AGAIN AND AGAIN!
Apple recognizes the significance of authentic self-expression, which is why the motorcycle offers a range of options to communicate individual identity. Whether one desires a sporty character, a classic aesthetic, or an elegant Hermès style, there is a choice that reflects and enhances personal expression.
By also providing customization options for users who desire a more unique expression of their identity, Apple would not only enhance the user experience but also reinforce its commitment to providing products that cater to individual needs and preferences.
THIS IS YOU. THE NEXT STEP
THE SOCIALLY TRENDY
They will enlighten you!
EMPOWERED
Energy and Strenght
SPORTY BREEZE
Athletic. Playful
CANDY
Mighty Femininity
MANHATTAN BLUE
City Rider
BLANC
Futuristic. Technologic
HERMÉS CLASSIC
Style. Heritage.
BLEU PAON
Exotic Refinement
FAUVE GOLD
Timeless Sophistication
Behind the creation of Archetypes
There are countless ways to make successful marketing strategies; the purpose behind creating visually compelling and captivating personas, not only served to inspire the color and trim for the motorcycles but also to establish concepts on how the motorcycles could be marketed and sold.
By creating visually strong archetypes, Apple could subtly communicate with potential consumers, creating a strong connection through mirror neurons. These personas are meant to create an impact and help individuals visually express their unique identity.
Through these personas, Apple could create a series of high-quality, visually stunning advertisements that showcase the beauty and performance of the motorcycles through a 360° marketing strategy. By combining exclusivity, high-quality design, and engaging marketing campaigns, Apple could create a buzz and demand for their motorcycles that would drive sales elevating the brand to a top contender in the motorcycle market.
Conclusion
To conclude, after exploring the various aspects of the Apple motorcycle project, it is evident that if Apple were to make it a reality, the company would be focusing on creating a unique and high-quality product that not only satisfies the user's functional needs but also their desire for self-expression.
By collaborating with luxury brands like Hermès and creating visually strong archetypes, Apple would position itself to attract a wide range of customers, from those who appreciate classic and refined styles to those who seek modern and empowering designs.
By leveraging a 360° marketing strategy and engaging campaigns, Apple could drive demand and establish itself as a significant player in the motorcycle industry.
Overall, the Apple motorcycle project demonstrates the company's commitment to innovation, sustainability, and meeting the needs and desires of its diverse customer base.
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